Malt

Malt (or Marketing Analytics Link Tracker) was a tool I developed while working at Ubisoft. It allowed us to simplify the creation of Marketing campaigns, using many different channels. The Malt application tooling was built to enhance the idea of a singular Marketing tool, that would allow link generation and meta data alignment across the global organization. It integrated meta details into links that where then simplified with TinyURL and provided to brand marketing managers for distribution to international and domestic Ad partners. These links, when used in conjunction with event capture using Adobe Analytics. The backend of the integration pulled in the data from Adobe, cataloged and flattened in preparation for ETL (Vertica backend).

POC Malt layouts

What’s Tracked browser utility

This tool was developed to help identify at a glance, items in the page that were/are being tracked

CTG

The initial concept and v1 for tracking of Marketing links